Interactive video is a non-linear, gamified media that lets users click, drag, scroll and interact with video content. It’s a popular, trackable and highly effective way to convert users and help you reach your marketing goals.
When a user is watching a linear video, it can be easy to get distracted. 87% of viewers use more than one device at a time, meaning you’re already vying for your audience’s attention. Interactive video makes viewing active instead of passive, creating a game-like experience that grabs and keeps a user’s attention and results in a 91% lift in user activity – a huge increase most marketers can’t afford to pass up.
Interactive videos convert at significantly higher rates than many other types of digital video ads. Specifically, banner ads, Google display ads and Youtube Annotations convert at rates of less than 1%. Interactive video blows all of those out of the water, converting at a rate of more than 11%.
It turns out the sheer ability to engage with content in an interactive video makes a user more likely to remember your brand. Even if a viewer doesn’t interact with the video itself, interactive video ads are 32% more memorable than linear video ads.
On top of the hard data points above, interactive video is simply more enjoyable than linear video. It’s a great way to add a moment of delight to the user experience as your viewers explore an interactive story and learn more about your brand, all while having fun.
We will Produce a High Converting interactive Video Max time 3 min 7 day Turn around Time. Interactive Video Production Starts at $700
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